ABS integrates publishingNEW YORK, USA — The American Bible Society (ABS) has set up an internal publishing unit with responsibility for all ABS products. By bringing together the functions of product conception, publishing, marketing and delivery for the first time, it aims to save money, improve staff relations and cut the time it takes to bring products to the market. The move marks a significant change of strategy for the Society. Traditionally it has licensed many of its products to commercial publishers, but setting up the Publishing Unit will allow it to continue licensing certain commercial rights, while introducing other products and biblical texts into broader distribution channels. (WR 362/31 - 09.01) e-153 |