Bible Society relaunched ‘with campaigning dimension’

The British and Foreign Bible Society, which likes to be known simply as ‘Bible Society’, has adopted a new corporate identity designed to reflect a new campaigning dimension to its work, by which it aims to “put the Bible back at the heart of our culture”.

A new corporate logo is now appearing on corporate literature, together with the strapline, ‘bible society making the bible heard’.

Neil Crosbie, the Society’s Chief Executive, said the move underlined its vision to “weave the transforming nature of the Bible into the fabric of our society”.

He said the move towards a campaigning stance did not, however, mean a diminution of the Society’s traditional Bible translation and distribution activities. “On the contrary,” he said, “we want to increase this part of our business.”

But neither had the campaigning dimension simply been added onto the Society’s core activity.

“Increasingly,” he said, “we need to be seen to be an advocate for the position of the Bible in cultures near and far – not least in our own land, where, for many reasons, the Bible and its message lacks credibility.”
The launch of the new logo, in June, coincided with a new look for the Society’s supporters’ magazine, Word in Action, which has been redesigned throughout.